Digital Product Launch
If you have a digital product – course, membership, program, service, offer or just a great idea for one, you’ve come to the right place.
There is a right way to a successful launch.
From Idea to Creation to Launch
Let’s Launch
The Visible Launch Program is a complete solution to implementing a high-impact launch of your digital product, program, course or membership to your target audience. It’s a 12-week done-for-you pre-launch marketing system.
From just an idea to the creation of an irresistible offer your audience needs. This program includes a launch strategy and done-for-you projects that cover everything you need for a successful launch.
What we’ll cover
→ Determine your launch goals
→ Get clarity on your idea and offer
→ Dive deep into identifying your ideal audience
→ Perfect publishing plan
→ Brand Awareness/story
→ Delivery Platforms
→ List building & lead generation
→ Creation of your offer
→ Delivery of your products
→ Determine your story
→ Pre-launch implementation
→ Webinars
→ Your course/offer materials & content
→ Launch expectations
→ Let’s launch – implementation
What’s Included
→ Initial Strategy Consultation
Get clarity on your idea and offer, determine your launch goals.
→ Fortnightly strategy calls
→ Direct Access to Me Via Voxer
(message app) for any questions, feedback or challenges you may have in between strategy calls.
→ Go deep into identifying your Ideal Customer profile
→ Marketing & Implementation Calendar
Keep track of every launch stage, where we are up to and what’s coming next.
→ Content Marketing & Publishing Plan
→ List-building
Implement a plan to build your email list and to generate consistent leads right up to the launch date and beyond.
→ Lead Funnel
I create your lead funnel with a landing page and an opt-in for your list building & lead generation.
→ Sales Funnel
I build the right funnel for your offer style. Including full sales page + other required web pages, design, copy, tech.
→ Weekly campaign goals (what to focus on)
→ Facebook & Instagram Ad
Campaigns for list building includes copy, graphics, and setup.
→ Facebook & Instagram Ad – Launch
Campaign for launch includes copy, graphics and setup.
→ Launch Assets
Design of basic logo and branding for offer.
→ Social media graphics templates
→ Members’ Area for Deliverables
Setup & design of the members’ area/portal for the chosen platform.
→ PDF’s & Worksheets
Design all PDF’s for the course lessons.
→ Presentation Slides
Designed & prepared for you to present and record.
→ Course Content Distribution
All content & deliverables uploaded & formatted to the members’ area.
→ Implementation of Publishing
Long-form value social posts x 2 weekly – research, content, graphics & scheduling + 3 x quotes, memes, etc. (all relevant to your industry).
→ Email Marketing
Automated emails set-up – deliverable email + sequences/follow-up emails.
→ Email Newsletter
Creation of weekly broadcast newsletter to help nurture your new leads.
→ Tech tasks & troubleshooting
Investment – $2,700/month (3 months)