Digital Product Launch

If you have a digital product – course, membership, program, service, offer or just a great idea for one, you’ve come to the right place.

There is a right way to a successful launch.

From Idea to Creation to Launch

Let’s Launch

The Visible Launch Program is a complete solution to implementing a high-impact launch of your digital product, program, course or membership to your target audience. It’s a 12-week done-for-you pre-launch marketing system.

From just an idea to the creation of an irresistible offer your audience needs. This program includes a launch strategy and done-for-you projects that cover everything you need for a successful launch.

What we’ll cover

→ Determine your launch goals
→ Get clarity on your idea and offer
→ Dive deep into identifying your ideal audience
→ Perfect publishing plan
→ Brand Awareness/story
→ Delivery Platforms
→ List building & lead generation
→ Creation of your offer
→ Delivery of your products
→ Determine your story
→ Pre-launch implementation
→ Webinars
→ Your course/offer materials & content
→ Launch expectations
→ Let’s launch – implementation

What’s Included

 Initial Strategy Consultation
Get clarity on your idea and offer, determine your launch goals.

Fortnightly strategy calls

Direct Access to Me Via Voxer
(message app) for any questions, feedback or challenges you may have in between strategy calls.

Go deep into identifying your Ideal Customer profile

 Marketing & Implementation Calendar
Keep track of every launch stage, where we are up to and what’s coming next.

→ Content Marketing & Publishing Plan

Implement a plan to build your email list and to generate consistent leads right up to the launch date and beyond.

 Lead Funnel
I create your lead funnel with a landing page and an opt-in for your list building & lead generation.

 Sales Funnel 
I build the right funnel for your offer style. Including full sales page + other required web pages, design, copy, tech.

Weekly campaign goals (what to focus on)

 Facebook & Instagram Ad
Campaigns for list building includes copy, graphics, and setup.

 Facebook & Instagram Ad – Launch
Campaign for launch includes copy, graphics and setup.

→ Launch Assets
Design of basic logo and branding for offer.

Social media graphics templates

Members’ Area for Deliverables
Setup & design of the members’ area/portal for the chosen platform.

 PDF’s & Worksheets
Design all PDF’s for the course lessons.

 Presentation Slides
Designed & prepared for you to present and record.

 Course Content Distribution
All content & deliverables uploaded & formatted to the members’ area.

 Implementation of Publishing
Long-form value social posts x 2 weekly – research, content, graphics & scheduling + 3 x quotes, memes, etc. (all relevant to your industry). 

 Email Marketing
Automated emails set-up – deliverable email + sequences/follow-up emails.

→ Email Newsletter
Creation of weekly broadcast newsletter to help nurture your new leads.

Tech tasks & troubleshooting

Investment – $2,700/month (3 months)