Why I No Longer Call Myself a Digital Marketer

6 · 06 · 24

As someone who’s spent years helping businesses elevate their online presence, I’ve seen the digital marketing landscape evolve in fascinating ways. However, with the rise of dubious programs and schemes, I’ve decided it’s time for a rebrand. This decision isn’t just about terminology—it’s about clarity, trust, and authenticity.

The Growing Problem with “Digital Marketing”

Recently, I was invited to join a Facebook group that promised a quick way to make money. The setup was simple: pay a small fee, invite others to join, and earn money from their fees. They were adamant that it wasn’t an MLM or a pyramid scheme, but the lack of information about the actual “program” raised all sorts of red flags for me.

This experience reminded me of the increasing misuse of the term “digital marketer.” With the proliferation of Master Resell Rights digital marketing courses, it seems like everyone and their dog is calling themselves a digital marketer these days. This term, which once represented a wide range of valuable skills and expertise, is starting to lose its meaning and credibility.

Why I’ve Chosen a New Title

In light of these trends, I’ve chosen to call myself an Online Business Design and Funnel Specialist. This title more accurately reflects the comprehensive and customised services I offer. It’s not just about marketing—it’s about designing and optimising every aspect of my client’s online presence to help them succeed.

Avoiding Dubious Schemes

If you’re navigating the online business world, here are a few tips to help you avoid falling for dubious schemes:

  1. Look for Transparency: If a program can’t clearly explain what it offers and how it works, that’s a big red flag.
  2. Check for Value: Genuine programs should offer real value, whether it’s through education, tools, or services—not just promises of easy money.
  3. Research the Creators: Look into the backgrounds of those promoting the program. Legitimate experts will have a track record of providing valuable content and services.

Staying True to Authenticity

My commitment to my clients has always been about providing genuine value through personalised strategies and customised creativity. I focus on:

  • Educational Content: Sharing knowledge about building authentic online presences and sales funnels.
  • Case Studies and Testimonials: Highlighting real successes and the tangible results my clients achieve.
  • Engaging and Relatable Content: Using humour and relatable insights to connect with my audience.

Let’s Elevate Your Online Presence

If you’re tired of the noise and looking for real, impactful ways to grow your online business, I’m here to help. With my new title and focus, I aim to provide clarity and authenticity in every service I offer. Let’s work together to take your online presence from invisible to visible with customised creativity and personalised strategies.

Feel free to reach out if you have any questions or need guidance. Together, we can navigate the digital landscape with confidence and integrity.

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